Member Spotlight: Sherwin-Williams, the Science of Color

Sherwin-Williams, a renowned leader in the paint and coatings industry, offers a diverse range of interior paints designed to meet various aesthetic and functional needs. Their interior paint lineup includes products such as Emerald® Interior Acrylic Latex, Duration Home® Interior Acrylic Latex, and Cashmere® Interior Acrylic Latex. Read below for a more detailed explanation of each, and to find out which one is right for you and your business!

Designer Edition Colors

Customers keep coming back to the colors in this Top 50 collection – for their beauty and ageless versatility. Experiment here with these popular Sherwin-Williams paint colors. Curated into 6 beautiful palettes, the designer edition collection offers a wide variety of tints and tones that you've been looking for.

Emerald® Interior Acrylic Latex

With more than a 300 scrub rating, Emerald® Interior Acrylic Latex is a top-tier paint that provides exceptional coverage and washability. It is designed to resist water streaking and spotting, ensuring a long-lasting, pristine finish. This paint is ideal for high-traffic areas where durability and easy maintenance are paramount, because of its moisture glide technology that resists mildew in areas of high humidity.

Duration Home® Interior Acrylic Latex

Duration Home® Interior Acrylic Latex is formulated to withstand the demands of busy households with its 300 scrub rating. This paint and primer in one provides outstanding coverage in fewer coats. It contains antimicrobial agents that inhibit the growth of mold and mildew on the paint surface, and its advanced stain-blocking technology helps hide old stains and allows most new ones to be wiped clean with water; perfect for areas of high humidity in or outside the home.

Cashmere® Interior Acrylic Latex

Cashmere® Interior Acrylic Latex offers an ultra-smooth, silky finish that adds a touch of luxury to any room. This paint and primer in one glides on effortlessly, providing a rich, even look that is both beautiful and durable. It's an excellent choice for living rooms, dining rooms, and bedrooms where a sophisticated aesthetic is desired.

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In addition to these premium products, Sherwin-Williams provides a variety of tools and resources to assist homeowners in selecting the perfect paint for their projects. Their online platform offers color selection tools, project ideas, and expert advice to ensure a successful painting experience.

For those seeking inspiration, Sherwin-Williams' Top 50 Colors collection showcases popular and versatile shades that cater to a wide range of design preferences. This curated selection makes it easier for homeowners to choose colors that will create the desired ambiance in their spaces.

Whether you're refreshing a single room or undertaking a complete home makeover, Sherwin-Williams' extensive range of interior paints and resources ensures you'll find the perfect solution to bring your vision to life.