Episode 22- The Cost of Chaos: Why Builders Need Better Systems Published October 21, 2025 Special Guest- Ariel Mastbrook In this episode of Trade Talk, Sarah White and Lindsay Lord sit down with Ariel Mastbrook, founder of Limitless Lioness, a company that helps builders and remodelers streamline operations, reduce chaos, and reclaim time for what matters most. Ariel shares how her experience working inside design-build firms led her to launch a business dedicated to helping

Trade Talk Episode 21 Live Design, Real Results: How Wheelhouse is Streamlining the Build Process Published October 14, 2025 Special Guest- Michele Nicholson and Jonathan Brown In this episode of Trade Talk, hosts Sarah White and Lindsay Lord sit down with Michelle Nicholson and Jonathan Brown of Wheelhouse Consulting and Engineering — a firm that’s redefining the design-to-build process for builders and homeowners alike. From feasibility studies to “live design” sessions tha

Trade Talk (Ep. 20) - The Foundations of Success: Steve Daher on Business, Life, and Legacy Published October 7, 2025 Special Guest- Steve Daher, Daher Construction In this episode of Trade Talk, Sarah White and Lindsay Lord share the story of Steve Daher, founder and president of Daher Contracting. From his childhood in Lebanon to building a thriving business along Florida’s Emerald Coast, Steve’s journey is one of hard work, faith, and resilience. He opens up about growing

Building Connections: Celebrating International Podcast Day with Trade Talk Published on September 30, 2025 Special Guests- Voices from the Booth On this special episode of Trade Talk, Sarah and Erin celebrate International Podcast Day by looking back at some of their favorite highlights from the first 18 episodes. From insights on membership growth to powerful leadership lessons, this recap captures the conversations that have shaped Trade Talk so far. "I can’t believe we’ve

Protecting What You've Built: Exit Plans, Legacy, and Financial Freedom with Dustin Terry Published: September 23, 2025 Special Guest:...

Building Wealth While you Build Your Business: Financial Insights for Entrepreneurs Published September 16, 2025 Special Guest- Dustin...

Breaking Barriers: Lessons from Women Who Build Published September 9, 2025 Special Guests- Built to Lead Panel This special episode of...

The Beespoke Playlist: Time-Saving Tools For Busy Pros Published August 26, 2025 Special Guests The Beespoke Girls In this episode of Trade Talk, we bring together the entire Beespoke team—Sarah, Erin, Lindsay, and Kelly—for a lively conversation on the digital tools, apps, and platforms that keep their marketing agency (and their clients) running like a well-oiled machine. From staying connected as a fully remote team, to harnessing the power of AI for smarter workflows, to

Beyond the Playbook: Building Loyalty Through Engagement Published August 19, 2025 Special Guest Ashley Curtin In part two of our conversation with HR consultant Ashley Curtin, we dive deeper into the realities of building strong teams in the construction industry. From creative approaches to employee benefits and mentorship, to the importance of engagement and self-awareness in leadership, Ashley shares practical strategies that help business owners retain top talent and fos

Building a Workforce that Works: Hiring, Retaining & Leading With Purpose Published August 11, 2025 Special Guest Ashley Curtin In this...

Boundaries and Balance: Rosa Santiago Zimmerman's Blueprint for Leadership Published August 5, 2025 Special Guest Rosa Santiago Zimmerman In this powerful and candid episode of Trade Talk, we sit down with Rosa Santiago Zimmerman — a general contractor, designer, entrepreneur, author, and force of nature. Rosa opens up about her journey from Puerto Rico to founding RSZ Design and Development, sharing how her roots, values, and boundaries have shaped her leadership style and h

From Office to Field: Real AI Tools for Every Role in Construction Published on July 16, 2025 Special Guest Will McGinnis Episode 11 welcomes Will McGinnis, an AI expert with J.P. Morgan, to talk about real-world tools construction pros can use right now. Hosts Erin and Lindsay break down how AI is helping builders—from office administrators to site superintendents—work smarter, not harder. What you’ll learn: AI tools that save time on scheduling, expenses, jobsite photos, an

Smart Selections and Smoother Builds: Insights from Hard Rock Stone & Tile Published on July 9, 2025 Special Guest Nelson Davis Episode 10 is a must-listen for anyone who’s ever experienced delays from last-minute tile or countertop decisions. Sarah, Erin, and Lindsay sit down with Nelson Davis of Hard Rock Stone & Tile to talk about how early selections and solid communication can keep your projects on schedule and on budget. What you’ll learn: How indecision affects constru

Published on July 2, 2025 Special Guest Taylor Peacock and Rob Ewing Episode 9 takes us behind the scenes of Gulf Armor; a premium, impact-rated door line crafted specifically for coastal homes. Hosts Sarah and Erin are joined by Taylor Peacock and Rob Ewing of Builders FirstSource, who share how this innovative door line was born from the legacy of Southeastern Sash & Door. What you’ll learn: What makes Gulf Armor doors different—and how they’re built for both beauty and du

Episode 8 Recap: “Team Trade Talk – The Beespoke Consulting Edition” Published on July 8, 2025 In this fun and fast-paced episode, hosts Erin and Sarah are joined by Lindsay Lord and Kelly Bench of Beespoke Consulting for an in-house marketing masterclass tailored to the construction industry. Covering everything from branding basics to direct mail tactics, the Beespoke team offers gold-standard guidance for contractors looking to level up their marketing. Key insights includ

Episode 7 Recap: “Brick and Stone – From Trends to Technique with Coastal Brick & Stone ” Published on June 24, 2025 In Episode 7 of Trade Talk , Erin and Sarah sit down with Brian Walsh, the powerhouse behind Coastal Brick and Stone and Key Lime Construction, to talk all things masonry, hardscaping, and running two construction businesses on the Gulf Coast. Brian walks us through: How he transitioned from customer to owner in the brick business. Why painted brick and reclaim

Episode 6 Recap: “Injury Intervention – Smarter Safety Solutions with Work Partners USA” Published on June 17, 2025 In Episode 6 of Trade Talk, Erin Bakker and Sarah White go virtual to host leaders from Work Partners USA — including CEO Mark Smith, VP Jeff Mosley, and Director of Safety & Medical Integration Angela Bailey — for a vital discussion on fracture-resistant safety strategies in construction  “Somebody’s going to get injured. It just happens. It’s construction.”  A

“No Plan B: Sarah Stein on Grit, Grace, and Groundwork” Published on June 10, 2025 In a powerful Episode 5 of Trade Talk , hosts Erin and Sarah welcome Sarah Stein—general contractor, homebuilder, and keynote speaker at the Built to Lead Women in Construction Summit. Sarah shares a deeply personal journey from Seaside, Florida, childhood roots, through heartbreak, to becoming a leader in a male-dominated field. Episode highlights: How Sarah earned her GC license with no forma

“Grunt Work, Reimagined: Inside the Startup Built for Builders” Published on June 3, 2025 Episode 4 puts the spotlight on Martin Horak, founder of Grunt —a delivery startup built to serve the construction industry. Inspired by the aftermath of Hurricane Michael, Martin transformed an idea into a time- and money-saving service for contractors and DIYers. What you’ll learn: How Grunt streamlines material delivery—saving contractors valuable time on and off the jobsite. Why part

“We hope every week, our listeners leave feeling empowered—and excited to go back to work.”