Trade Talk Episode 8-Team Trade Talk, The Beespoke Consulting Edition

crjowers30
Jul 8
2 min read

Updated: Nov 13

Episode 8 Recap: “Team Trade Talk – The Beespoke Consulting Edition”

Published on July 8, 2025

In this fun and fast-paced episode, hosts Erin and Sarah are joined by Lindsay Lord and Kelly Bench of Beespoke Consulting for an in-house marketing masterclass tailored to the construction industry.

Covering everything from branding basics to direct mail tactics, the Beespoke team offers gold-standard guidance for contractors looking to level up their marketing.

Key insights include:

Why your brand and photos are your most important assets.
The importance of capturing jobsite content early—especially “before” shots.
Smart use of Google reviews, newsletters, and yard signs (with or without QR codes).
Why event marketing and personalized gifting still work in a digital-first world.

“You don’t need to start over to refresh your brand—just be consistent and intentional.”

The episode wraps with a rapid-fire “Nail It or Fail It” segment covering everything from TikTok for contractors to branded merch and drone photography.

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