Trade Talk Episode 12- Rosa Santiago Zimmerman's Blueprint for Leadership
- crjowers30
- Sep 8
- 2 min read
Boundaries and Balance: Rosa Santiago Zimmerman's Blueprint for Leadership
Published August 5, 2025
Special Guest Rosa Santiago Zimmerman
In this powerful and candid episode of Trade Talk, we sit down with Rosa Santiago Zimmerman — a general contractor, designer, entrepreneur, author, and force of nature. Rosa opens up about her journey from Puerto Rico to founding RSZ Design and Development, sharing how her roots, values, and boundaries have shaped her leadership style and her thriving business.
With decades of experience, from running a cybersecurity firm to navigating job sites, Rosa talks about forging her own path in a male-dominated industry without ever seeing herself as a minority. Her story is one of grit, intention, and unshakable self-awareness.
We talk work-life balance (and why it’s not selfish), raising kids in boardrooms, building strong teams based on values over résumés, and why every business owner should have a life coach. You’ll walk away inspired to build your life and business with more purpose and confidence — just like Rosa.
Key Topics:
Redefining leadership in construction
Creating boundaries that protect your time
Hiring based on values, not just skill
The power of mentorship and personal development
Taking up space unapologetically as a woman in the trades
“I want to know who you are, because who you are is going to tell me who you're going to be here. It is not your skillset that's going to elevate you. It's going to be your values that are going to elevate you. It's going to be how you carry yourself.”
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