Trade Talk Episode 14- Building Loyalty Through Engagement

Beyond the Playbook: Building Loyalty Through Engagement

Published August 19, 2025

Special Guest Ashley Curtin

In part two of our conversation with HR consultant Ashley Curtin, we dive deeper into the realities of building strong teams in the construction industry. From creative approaches to employee benefits and mentorship, to the importance of engagement and self-awareness in leadership, Ashley shares practical strategies that help business owners retain top talent and foster a culture of loyalty.

She also discusses how simple gestures—like listening first, offering small perks, or investing in professional development—can pay huge dividends. This episode is packed with real-world takeaways for leaders who want to grow their people as much as their projects.

Whether you’re running a crew, scaling a company, or just looking to strengthen workplace culture, Ashley’s insights will help you lead with impact.

"You're a human. You are not just an employee. I care about you. Engagement is everything."

-Ashley Curtin, HR expert

---

Want to Get Involved?

🛠️ Join Contractors Connect

👷‍♀️ Follow ContractHER Connect on Instagram

📅 View Upcoming Events

✨ Want Your Brand in Front of Builders Who Actually Build?

Trade Talk is more than a podcast—it's a direct line to general contractors, subcontractors, project managers, designers, and decision-makers across the construction industry. Whether you’re launching a new product, promoting a service, or building long-term brand awareness, we offer:

🎙️ Host-read podcast ads

🎧 Full episode sponsorships

📢 Social media promos and newsletter features

🛠️ Vendor spotlight interviews

📈 Multi-episode advertising bundles

Let your brand be part of the conversation that’s shaping the trades. 👉 Learn more about advertising with Trade Talk Or email us directly at info@beespokeconsulting.com

---

---